Jo-Ann Stores Introduces ED Ellen DeGeneres Home Decor Fabric Collection

30 Traditional Yet Modern Fabrics Available Exclusively In-store and on Joann.com

Wednesday, April 12, 2017 8:00 am EDT

Dateline:

HUDSON, Ohio
"I am so excited to be partnering with Jo-Ann Stores on my new line of fabrics"

HUDSON, Ohio--(BUSINESS WIRE)--Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft specialty retailer, has announced a fabric line partnership with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles. The fabric line is reminiscent of an American country style, and is now available exclusively at Jo-Ann stores and on joann.com.

The fabric collection consists of 30 unique designs in an array of neutral and vibrant colors. The artisanal patterns combine modern and traditional designs and are ideal for window treatments, upholstery, bedding and a host of other home decor applications.

“Ellen DeGeneres is a beloved household name who also has a passion for interior design, thus making for a great partnership,” said Sharyn Hejcl, executive vice president, chief merchandising officer, Jo-Ann Stores. “The ED fabric collection is fresh and inviting; we’re confident this line will resonate with our customers and we’re eager to see how they revitalize their living spaces with this high-quality assortment.”

“I am so excited to be partnering with Jo-Ann Stores on my new line of fabrics,” said DeGeneres. “Jo-Ann represents everything I love about my line – quality, creativity, uniqueness, fun. Plus, let’s be honest. Have you ever met a Jo-Ann you didn’t like?"

The ED fabric collection is separated into 10 wovens and 20 prints and is available in an assortment of fabric weights. The unique weaving process produces graceful, textured effects that enhance the patterns in each design. Patterns per yard range in price from $19.99 - $59.99.

View the ED home decor fabric collection on Joann.com for the full assortment of patterns, projects and inspiration.

About Jo-Ann Stores, LLC

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 860 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit joann.com/inspiration. To make creative connections, visit joann.com/community.

About ED

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com

Contact:

Jo-Ann Fabric and Craft Stores
Shauntina Lilly
Corporate Communications
public.relations@joann.com

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Jo-Ann Stores Introduces ED Ellen DeGeneres Home Decor Fabric Collection (Photo: Business Wire)
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