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Jo-Ann, HGTV HOME to Launch Exclusive Line of Home Décor Fabric and Trims

03/05/2013

Modern, vibrant assortment designed to energize living spaces

HUDSON, Ohio--(BUSINESS WIRE)--Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is partnering with HGTV HOME™ to bring an exclusive line of contemporary, trend-forward home décor fabrics and trims to Jo-Ann customers and fans of the HGTV HOME collection.

“The exclusive HGTV HOME line of home décor fabrics and trims is the perfect marriage of style, quality and affordability, partnering HGTV’s reputation for creating fun, colorful and energetic living environments with the Jo-Ann promise to inspire creativity and deliver high-quality products at a value,” said Tim Riggle, buyer, home décor fabric, for Jo-Ann. “Consumers rely on HGTV as a resource for what’s new, what’s next and what’s best in interior design and décor, and we are excited to offer an exclusive representation of that credibility in our home décor product mix.”

The HGTV HOME line of fabrics will be available in-store and on Joann.com. In-store, customers will find an assortment of 30 fresh, colorful prints and patterns. Joann.com will feature an expanded assortment of 74 exclusive designs. The entire assortment of home décor fabrics will be available by March 9, and outdoor fabrics and trims will be added to the mix by April 13.

“Our partnership with Jo-Ann Fabric and Craft Stores is the newest way for people who love home décor to experience the smart, stylish design aesthetic that has made the HGTV HOME brand a success,” said Ron Feinbaum, general manager, consumer products, HGTV. “Consumers will love our fresh take on fabrics and will find that the range of products and colors in the collections gives them plenty of inspiration for their home.”

You can find all of the products and inspiration you need for any home décor project at Joann.com.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 790 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit Joann.com. To make creative connections, visit Joann.com/community.

About HGTV

America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

Jo-Ann Fabric and Craft Stores
Margaret Skinner, Director, Corporate Communications, 330-463-6705
margaret.skinner@joann.com

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