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JOANN Celebrates National Pride Month with New Collection and Partnership with GLSEN


Leading fabric and craft retailer to support the community with product launches and a $25,000 donation

HUDSON, Ohio, May 20, 2021 –  JOANN (NASDAQ: JOAN), the nation’s category leader in sewing and fabrics, officially unveiled a new Pride Month collection. Inspired by the LGBTQ+ community, the product line features a wide array of items to help Americans get ready for their upcoming Pride celebrations, including custom fabrics, stickers, and flags, and fun accessories to wear your pride. JOANN also released creative project ideas for crafters to create their own Pride gear and home décor, with step-by-step directions for a Pride flannel quilt, Pride water bottle holder, Pride embellished jeans and a Pride flag with customized fabric. 

In addition to the limited-edition product line, the retailer announced a newly-formed partnership with GLSEN, a national non-profit organization that serves to create a safe and inclusive K-12 school environment for the LGBTQ+ youth. JOANN is donating $25,000 to GLSEN to support their ongoing efforts as their organization works to ensure that LGBTQ+ students are able to learn and grow in a school environment free from bullying and harassment. The retailer will also be donating items from the Pride product assortment and $5,000 to the LGBT Community Center of Greater Cleveland. 

“We’ve brought forth a new collection we are proud to have developed in collaboration with some of our LGBTQ+ Team Members, and look forward to helping everyone celebrate,” said Max Vallas, Product Designer at JOANN. “I’m thankful to work for a company that fully supports our LGBTQ+ customers, Team Members and communities.”

“There is significant need for support among LGBTQ+ youth. Our mission to support these young people aligns with JOANN’s corporate giving and D&I efforts,” said Melanie Willingham-Jaggers, Interim Executive Director at GLSEN. “This partnership will have a great impact on the LGBTQ+ youth community that we hope to continue for years to come. Collectively, we strive to create a more inclusive world for the next generation.”

The full Pride Month collection can be found online at, and at select JOANN locations. For more information regarding the collection, please visit


For more than 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s category leader in sewing and fabrics and one of the fastest growing players in the arts and crafts industry has grown to include 855 stores across 49 states and robust e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single source for all of the supplies, guidance and inspiration needed to achieve any project or passion.

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Certain statements contained in this press release constitute forward-looking statements, including with respect to the proposed initial public offering. Management has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While they believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond management's control. These statements involve risks and uncertainties that may cause JOANN's actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. These risks include including the risks outlined under "Risk Factors" in the preliminary prospectus relating to the offering , which may cause actual results to differ materially from any results expressed or implied by any forward-looking statement. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and, except as required by law, JOANN assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.

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