Jo-Ann Brings Martha Stewart Crafts™ Innovative Decorative Arts Paint Program to Stores and joann.com

Monday, April 23, 2012 5:35 pm EDT

Dateline:

HUDSON, Ohio

HUDSON, Ohio--(BUSINESS WIRE)--Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, has partnered with Martha Stewart Living Omnimedia, Inc. and Plaid Enterprises, Inc. to bring the revolutionary Martha Stewart Crafts™ Decorative Arts Paint Program to Jo-Ann stores across the country and joann.com.

The unique, patented Martha Stewart Crafts™ Decorative Arts Paint is formulated to work on all crafting surfaces, indoors and out, including wood, metal, glass, ceramic, terra-cotta, and fabric. The line includes 160 colors, hand-selected by Martha and available in five versatile, non-toxic finishes - it is even dishwasher-safe on glass.

The Martha Stewart Crafts™ Decorative Arts Paint Program also features a full selection of complementary products designed to enhance consumers’ painting and creative experiences, including:

Tools and Applicators:

  • Ergonomically designed, soft-grip, no-slip handles
  • Selection of bristle, foam and roller sets
  • Sponges and specialty tools for creating faux finish effects
  • One-of-a-kind applicator tops that convert paint bottles into tools (roller, fine tip, foam pouncer, and brush)
  • Revolutionary Spray Paint Kit enables crafters to apply any Martha Stewart Crafts™ Paint color as a spray paint
  • Multipurpose Heat Tool for cutting, burning and embossing

Stencils: Stencil sets in a variety of themes and sizes to quickly and easily create designs for small scale projects.

Mediums: Paint additives create specialty effects, such as Glaze for faux finishes, Antiquing and Crackle for aged effects, Texture and Stucco mediums for rough finishes, and Fabric medium for soft, washable effects on textiles.

Finishes: Seal and protect using Satin, Gloss, Glitter, and Glow-in-the-Dark finishes.

Specialty effects: Foil, Flock and Glitter transfers; Gilding, Chalkboard and Glow-in-the-Dark paints; Etching Medium for frosted effects on glass; tintable, waterproof Fabric Stiffener; and Metal Primer.

About Jo-Ann Stores, Inc.
Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, more than 770 Jo-Ann stores across the country provide customers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit www.joann.com.

Contact:

Jo-Ann Stores, Inc.
Margaret Skinner, 330-463-6705
Director, Corporate Communications
margaret.skinner@joann.com