Jo-Ann Challenges Customers to “Make-It-Yourself” this Holiday Season

MIY movement and digital MIY guide help consumers do it themselves and do it with style.

Tuesday, November 3, 2015 9:28 am EST

Dateline:

HUDSON, Ohio
"The holidays are the perfect time of year to be really creative and to put inspiration to work"

HUDSON, Ohio--(BUSINESS WIRE)--Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft specialty retailer, has announced the launch of the MIY (Make-It-Yourself) movement, designed to inspire and help consumers brighten the holiday season by making their own gifts, crafts and decor. As part of the MIY movement, Jo-Ann is launching the new MIY guide – a digital catalogue full of free inspiration and more than 60 gift and decor projects – that provides consumers with easy online access to project directions and supplies.

“The holidays are the perfect time of year to be really creative and to put inspiration to work,” said Amy Parker, senior vice president marketing and advertising at Jo-Ann. “With the Make-It-Yourself movement, Jo-Ann empowers customers to be MIYers – able to create exceptional homemade gifts, projects and decor with easy-to-use products and directions.”

Jo-Ann – both online and in each of its 850 stores – provides customers with a complete offering of MIY products and inspiration, including creative ideas for every experience level and the essential elements to make classic and chic holiday projects.

To browse the comprehensive and colorful holiday MIY Your Holidays guide on Joann.com, visit joann.com/holiday or click “Holiday MIY Guide” located on the homepage of Joann.com. Highlights of the guide include inspiration, trends, project directions and shop-able products to easily purchase everything needed to complete projects.

About Jo-Ann Stores, LLC

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 850 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit joann.com. To make creative connections, visit joann.com/community.

Contact:

Jo-Ann Stores, LLC
Beth Shivak, 330-463-8661
Corporate Communications
beth.shivak@joann.com