March is National Craft Month; Celebrate Creativity with Jo-Ann

Get inspired by a new how-to video each day, an online craft contest, celebrity Q&As, and more!

Thursday, February 23, 2012 10:01 am EST

Dateline:

HUDSON, Ohio
"We incorporated social media into our National Craft Month campaign to allow our customers to share their projects & ideas. I can’t wait to see what they come up with!"

HUDSON, Ohio--(BUSINESS WIRE)--March is National Craft Month, and Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is celebrating the creativity that lives within all crafters through a variety of imagination-sparking activities.

“Our customers value personalization, and they love to share what they create,” said Christy Shamp, inspiration manager for Jo-Ann Stores. “We incorporated social media into our National Craft Month campaign to allow our customers to share their projects & ideas. I can’t wait to see what they come up with!”

Throughout March, opportunities abound to join Jo-Ann in celebrating creativity, including:

Fresh Inspiration Every Day | To guarantee no crafter is left uninspired, 31 projects and how-to videos will be shared throughout the month. Each day a different project will be posted to the Jo-Ann Facebook page and NCM-dedicated Pinterest board.

Create. Share. Vote. Craft! with Jo-Ann Facebook Contest | Fans of Jo-Ann can upload photos of their favorite handmade creations, explore what other crafters are coming up with, and vote on their favorites beginning March 1 at 9 a.m. at joann.com/facebook. Two winners – one chosen by Jo-Ann Facebook fans, and the other by a Jo-Ann panel of crafting experts – will each receive a $250 Jo-Ann gift card. For complete rules, visit Joann.com/nationalcraftmonth after February 26.

Celebrity Question and Answer Sessions | Celebrity DIY experts Martha Stewart, David Tutera and Deborah Norville will be stopping by the Jo-Ann Facebook page throughout the month to answer fans’ questions. Make sure to “Like” Jo-Ann and participate in the fun!

In-Store Make It, Take It for Kids | Bring the family to your local Jo-Ann Fabric and Craft Store March 3, and let your kids experience the joy of crafting with a free Make It-Take It activity.

Special Offers All Month Long | Make sure to check Joann.com and stop in to your local Jo-Ann store throughout the month to take advantage of all the special offers!

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, more than 770 Jo-Ann stores across the country provide customers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit www.joann.com.

Additional information can be found during the month of March at:

www.joann.com
www.joann.com/facebook
www.pinterest.com/joannstores/national-craft-month

Contact:

Jo-Ann Fabric and Craft Stores
Margaret Skinner, Director, Corporate Communications, 330-463-6705
margaret.skinner@joann.com